Growth Through STRATEGY.
Through TBT Hospitality, the marketing agency arm of CitiLife Development, we deliver high-impact business development and branding solutions that elevate hospitality, wellness, and lifestyle brands in various markets and online.
From PR and service improvement to digital strategy, talent management, and live activations, our case studies show how we build bold visibility, increase engagement, and drive measurable growth for mission-driven businesses.
et Oliva PR campaign
PR campaign for et Oliva’s brand debut, securing a televised appearance on WUSA9’s Great Day Washington lunch hour news. The segment spotlighted the brand’s culinary experience and generated an immediate spike in local awareness, traffic, and engagement.
Isotonik data collection (XPRIZE)
On-the-ground data collection for Isotonik’s XPrize competition in both Washington, D.C., and Boston. Our team gathered insights from diverse communities, contributing critical user data and feedback that strengthened the innovation case for this groundbreaking tech-for-good initiative.
House of Comedy and Jazz performance improvement
A full Service Improvement Plan (SIP) for House of Comedy & Jazz, featuring a SEE (Service Experience Evaluation), operational recommendations, and website redesign to support ticketing and brand storytelling. The result: smoother operations, higher guest satisfaction, and increased ticket sales.
CANZA Management – hospitality team development
Ongoing efforts to develop SOPs, improve cleanliness standards, and increase guest satisfaction scores. Our approach combines structured team recruiting and training, frontline coaching, and operational audits to drive consistent, measurable service excellence across the property.
BDSS – Brand launch & sports bar activation
In partnership with Jackmont Hospitality’s TGIFriday’s in Largo, MD, BDSS activations drove increased guest dwell time, bar sales, and overall revenue. By blending live podcast energy with digital storytelling, we positioned BDSS as a cultural catalyst and powerful driver of sports bar engagement.
Integrated GFF product promo
Hybrid digital and experiential campaign for Flair Health & Fitness, combined influencer engagement, social media content, and on-site activations boosted online store traffic through QR codes and content that spotlighted Flair’s signature supplements and Get Flair Fit culture.
CASE STUDIES
Explore real-world examples of how CitiLife Development powers business growth through strategy, marketing, service improvements, and workforce solutions that deliver measurable results.